As a community event, the Hackvention aims to connect professional users from the industry, soft- and hardware providers as well as the VR scene. Within a weekend specifically dedicated to immersive technologies like Virtual Reality, Augmented Reality and 360°-photo and -video, the participants have the chance to connect and exchange knowledge about the technology within the conference and a hackathon.
The neologism hackathon derives from "hack" and "marathon". Within 48 hours the participants develop new software solutions as a solution for a defined problem.
Up to 20 companies had the chance to submit their ideas. Within three days, these ideas were developed by teams of developers and creatives. For any other non-technical visitors, the conference and exhibition area was open from Friday to Sunday.